Branding Case Study
HUBFIIIT
HubFiiiT knows every business wants to take employee wellness seriously. So they help make it happen with comprehensive wellness support, for employees and businesses.
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About the Brand
HubFiiiT was founded in 2021 in Fleet, UK by Shireen, a seasoned professional in the fitness industry with over 19 years of experience. Seeing the lack of employee wellness benefits in many workplaces, Shireen aimed to create an all-encompassing wellness solution for everyone. HubFiiiT is committed to offering a thorough wellness experience to promote holistic health and fitness for all.
The Brief
HubFiiiT approached us with a need for a bold and attention-grabbing brand identity that would stand out in the competitive wellbeing market. They aimed to target workplaces grappling with issues such as high absenteeism and low productivity. The brand needed to resonate with leadership teams seeking innovative solutions to foster healthier, more productive work environments.
The Concept
The branding for HubFiiiT draws inspiration from the concepts of movement and gentle flow, creating a dynamic and engaging identity. We developed a visual and verbal identity featuring high-contrast blacks and yellows, complemented by bold typography that demands attention. The stark, high-contrast color palette vibrates with energy and defiance, reflecting a brand that is confident, direct, and unafraid to address challenging issues. HubFiiiT’s brand voice is strong and raw, encapsulating its mission to make a significant impact in the realm of workplace wellness.
The Outcome
Through our collaboration with HubFiiiT, we have helped them achieve a powerful brand presence that stands out in the wellness industry.
Provided ongoing monthly consultancy to ensure the brand’s strategy and execution aligned with their goals.
Conducted a comprehensive workshop to define the brand’s positioning, messaging, and target audience.
Designed a striking logo and a full suite of business materials, promotional items, merchandise, and digital assets.
Created impactful branding for trade show appearances to enhance their market presence.
Developed and executed social media marketing campaigns and email marketing strategies to increase brand awareness and engagement.
Offered full branding support and monthly design services to maintain a consistent and vibrant brand image.
Designed and launched a new branded website on Wix, ensuring an engaging and user-friendly online presence.
SHIREEN WALKER
FROM THE FOUNDER
"Working with Pulse Fitness Marketing has been an absolute game-changer for HubFiiiT. From the moment we engaged with them, it was evident that they not only understood our mission but were also deeply committed to helping us achieve our goals. One of the standout aspects of our collaboration has been the way in which Pulse Fitness Marketing approached our brand's tone of voice and the creation of campaigns. They didn't just aim for generic marketing strategies; instead, they took the time to truly grasp who we are and what we stand for. This resulted in campaigns that not only resonated with our audience but also authentically reflected our values. Jack, in particular, has been instrumental in ensuring the success of our marketing efforts. His understanding of our brief was spot on, and he consistently deliverers results that exceeded our expectations. I highly recommend working with the team!"
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